Tuesday, August 31, 2010

Poggio ai Santi, Tuscany: A New TV Series on Food Tourism in Tuscany

“Cooking in Tuscany” is a TV series available for satellite and cable channels, private and public generalist TV, as well as Internet TV.

A new concept: this series can be of interest, on the one hand, for specialised channels or programmes that deal with cooking, but also for travel and discovery channels. Producers have chosen as a unifying theme twelve products of Tuscany (cheese, cured meats, beef, saffron, truffles, fish…), twelve people to present them, and twelve recipes prepared by a charismatic chef, Denny Bruci of the “Il Sale” restaurant at Poggio ai Santi (San Vincenzo, Italy).

This series of twelve 13-minute episodes was financed by a group of professionals put together by Dominique Curchod Communication (Monaco) with the participation of local tourist boards, hotels and restaurants.

The series is distributed free of rights. The programmes do not contain at the same time any logos or indirect advertising. With the exception of sports programmes and documentaries offered by NGOs, this is probably the first factual “travel and cuisine” series to be offered free of rights.

To learn more about distribution:

The series is partially available for viewing on YouTube (cookingintuscany channel)
Starting on August 30th, the entire series will be available for viewing on the Eurovision site (www.eurovision.net/worldlink)


On 8 and 9 September, from 10.00 to 11.30 AM GMT, the 12 episodes will be offered to TV stations on the Eutelsat, Intelsat and Asiasat satellites (Eurovision network) www.eurovision.com/worldfeed